Throughout the past several years, there has been an upward trend in the search for desk risers. Society is focusing more on health and wellness, and an easy way to be healthier is to stand instead of sit.
The easiest way to do this is to turn a seated work station into a standing one. The target audience is business professionals in urban environments, particularly large cities. For this reason, RayDesks has determined the wholesale method is the most applicable. In large cities, people have access to Office Depot, Walmart, and other retailers. This decreases the need to order the desk directly from the manufacturer. By having the desk in an easily accessible location, customers are more likely to purchase it through the retailer than order it since it is faster. However, for those who wish to purchase the desk that do not have access to in person retailers, the desk riser is still available online via Amazon. The wholesale price will be $100 and the retail price will be $135. The area of the market tends to have a 30-50% mark up based on the NAICS Code 337214, so by choosing a wholesale price of $100 the mark up of $35 means a 35% increase.
Since this is an office product, there is no seasonality trends. With no need to prepare for periodic high demand, a flat manufacturing rate is best. With manufacturing remaining steady, shipments, storage, and production will all keep a consistent tempo.
In order to promote sales of the desk riser, it will be advertised via Google Search Ads as well as Amazon sponsored products. This method of advertising is most effective since it directly targets those in the process of searching for a new desk. The ads will be on the front page and the first thing seen by those searching.
The easiest way to do this is to turn a seated work station into a standing one. The target audience is business professionals in urban environments, particularly large cities. For this reason, RayDesks has determined the wholesale method is the most applicable. In large cities, people have access to Office Depot, Walmart, and other retailers. This decreases the need to order the desk directly from the manufacturer. By having the desk in an easily accessible location, customers are more likely to purchase it through the retailer than order it since it is faster. However, for those who wish to purchase the desk that do not have access to in person retailers, the desk riser is still available online via Amazon. The wholesale price will be $100 and the retail price will be $135. The area of the market tends to have a 30-50% mark up based on the NAICS Code 337214, so by choosing a wholesale price of $100 the mark up of $35 means a 35% increase.
Since this is an office product, there is no seasonality trends. With no need to prepare for periodic high demand, a flat manufacturing rate is best. With manufacturing remaining steady, shipments, storage, and production will all keep a consistent tempo.
In order to promote sales of the desk riser, it will be advertised via Google Search Ads as well as Amazon sponsored products. This method of advertising is most effective since it directly targets those in the process of searching for a new desk. The ads will be on the front page and the first thing seen by those searching.
The figures above represent the change in the search for desk risers/adjustable desks. The peak of the search correlates with the peak of the COVID-19 pandemic. According to Market Report, "Due to the COVID-19 pandemic, the global Standing Desk [fixed and adjustable] market size is estimated to be worth US$ 6,654.6 million in 2022 and is forecast to a readjusted size of US$ 10,330 million by 2028 with a CAGR of 7.6% during the review period."